Cisco Live Amsterdam 2025:
Next-Generation Managed Services Solutions

Cisco Live Amsterdam provided a platform for Emircom to demonstrate its position as a leading Managed Services provider in the UAE and KSA markets. The event facilitated direct engagement with global industry leaders and decision-makers in enterprise IT solutions.

Standing on the global stage at Cisco Live Amsterdam 2025, I had the privilege of showcasing how Emircom is revolutionizing Managed Services for businesses across the UAE and KSA. This wasn’t just another industry event—it was a defining moment that validated our 40+ years of expertise in the UAE and 20+ years in the KSA markets.

A Transformative Experience in Showcasing Emircom Innovation

Presenting Emircom’s innovative Managed Services portfolio alongside Cisco’s leadership team was both exhilarating and humbling. I witnessed firsthand how our solutions resonated with global industry leaders and decision-makers who face the same challenges our regional clients encounter: the need for agility, scalability, and operational efficiency without complexity.

Throughout the event, I shared the stage with Cisco’s Managed Services lead, and engaged with partners, and customers, gaining valuable insights into evolving business needs. These conversations confirmed what we at Emircom have long believed—Managed Services are becoming the cornerstone of successful digital transformation strategies – particularly in the SMB and Enterprise segments.

At Emircom, we are committed to continuous innovation, making sure that businessescan leverage cutting-edge technology without cumbersom complexity. This event reinforced the impact of our work and the growing demand for scalable, managed IT solutions that simplify operations and optimize costs.

Key Highlights from My Cisco Live Presentation

1. SMB-Focused Managed Services Packages That Eliminate Complexity

During my presentation, I highlighted how we’ve reimagined service delivery for small and medium businesses. I’ve seen too many SMBs struggle with limited IT resources while trying to manage enterprise-grade technology.

Our structured Managed Services packages solve this dilemma by offering pre-defined bundles that deliver enterprise capabilities without requiring extensive in-house expertise, keeping costs predictable. I shared examples of clients who have benefited from managed services to adopt enterprise-grade networking, security, and collaboration without the burden of upfront investments and reduced their IT management overhead by 40% while improving their security posture through these tailored packages.

2. Self-Service Portal for Seamless Ordering

One of my proudest moments was unveiling our Self-Service Portal—a breakthrough that transforms how businesses order and manage their IT services. I demonstrated how clients can now seamlessly provision new services in minutes rather than days, with complete visibility into their environment.

This automation isn’t just about convenience; it’s about empowering businesses to respond quickly to market changes. I watched as attendees recognized how this self-service approach could eliminate the frustrating wait times they currently experience with traditional service models.

3. Bundled Solutions with Monthly Recurring Charges

The financial strain of technology investments is something I discuss with clients daily. At Cisco Live, I explained how the shift from CapEx to OpEx models made us restructure our offerings to align with modern business needs;

• • Replace unpredictable capital expenditures with consistent subscription based monthly costs
  • Include comprehensive management, security, and updates in one predictable transparent fee
  • Scale services up or down based on actual business requirements

I shared case studies showing how this approach has helped businesses reduce their total cost of ownership by up to 30% while maintaining cutting-edge capabilities.

4. PowerScale: Solving the Data Residency Challenge for Enterprise SD-WAN

Data sovereignty concerns have become a major roadblock for many of my enterprise clients adopting SD-WAN technology. During my presentation, I detailed how our Cisco Catalyst-based PowerScale service has become a game-changer for organizations with strict compliance requirements.

Unlike conventional cloud-based controllers, our solution ensures that Catalyst SD-WAN controllers and management services are hosted locally within national boundaries, rather than in the cloud —a critical factor for government entities and regulated industries in our region. I explained how this approach delivers the best of both worlds: advanced SD-WAN capabilities with the compliance assurance these organizations require.

5. AI-Powered Managed XDR: Human Expertise Meets Intelligent Automation

With cyber threats becoming increasingly sophisticated, I devoted significant time to explaining our distinctive approach to Managed XDR which combines AI-driven XDR technology with human expertise. What sets our solution apart is the powerful combination of:

• • AI-driven threat detection that identifies patterns human analysts might miss
  • Proactive threat hunting by our security experts who anticipate emerging attack vectors
  • Industry-specific security playbooks that ensure rapid, appropriate responses to incidents

I shared real examples of how this end-to-end Managed Security approach has detected and neutralized threats before they impacted our clients’ operations, highlighting a financial services client who avoided a potential data breach through our proactive monitoring.

6. Our Cisco Gold Provider Status: A Testament to Excellence

A highlight of my presentation was announcing Emircom’s recognition as the first local integrator in KSA and UAE to received the World Wide Cisco Gold Provider designatio with Cisco Powered Services certifications in:

• • Meraki Access
  • Meraki SD-WAN
  • Catalyst SD-WAN

This validation isn’t just about prestige—it reflects the rigorous service frameworks we’ve co-developed with Cisco to ensure operational excellence. I emphasized how these certifications translate into tangible benefits for our clients, including access to the latest Cisco innovations, faster resolution times and more reliable service delivery.

My Vision for the Future of Managed Services

As I concluded my presentation, I shared my perspective on where Managed Services are headed. Our MS portfolio isn’t just a collection of offerings—it’s built on real-world use cases. The future I envision is one where technology becomes truly invisible—where businesses focus entirely on their core operations while we ensure their digital foundation delivers exactly what they need, exactly when they need it.

I’m excited about emerging technologies like AI-assisted operations and zero-touch deployments that will further enhance our ability to deliver frictionless IT experiences. In the coming months, I’ll be leading initiatives to incorporate these capabilities into our service portfolio, further extending Emircom’s leadership in the region.

Experience the Emircom Difference

If you’re facing challenges with complex IT operations, unpredictable costs, or security concerns, I’d love to show you how our Managed Services can transform your approach. Schedule a personalized demo where I’ll walk you through our solutions and how they can address your specific business needs.

Book a Demo with Me